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VAMFF 2018


Virgin Australia Melbourne Fashion Festival

VAMFF 2018...
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VAMFF is the ultimate celebration of fashion and beauty design and thinking.


Harry the hirer Productions
Dot Dot Dash
Willett Marketing
Curious by Design
Moth Design
Live in the Projects


March 2018



The brief

To create a space and an event that is eclectic and exciting - neons and an on-trend colour palette, within a piazza filled with the latest technology to get Australia's fashion elite excited for the upcoming season.

The project

Our Atrium marquee stood tall within the Plaza, outside the Royal Exhibition Building, housing the Priceline Beauty Bar, designed and styled perfectly by the talented Dot Dot Dash. From our Productions team, we were approached to install stylish lighting solutions, LED screens, structural rigging, and seamless audio throught the entire Plaza complex and runway shows within the Royal Exhibtion Building.

The conclusion

Harry’s were excited to join the glamour of Melbourne’s most anticipated Fashion Festival featuring David Jones Ambassadors, models, celebrities and influencers at the 2018 Gala Runway. This year featured the largest designer line up and showcased collections from the country's best designers - this was an event not to be missed. The shows were a spectacle amplified by the Harry the hirer Productions & AV department.

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