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GH Mumm marquee in The Birdcage, Flemington 2017

...Inspiration

GH Mumm marquee in The Birdcage

GH Mumm marquee in The Birdcage, Flemington 2017...
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Synopsis

First run in 1861, the Melbourne Cup is one of the worlds oldest and most lucrative horse races.

Cast

Harry the hirer custom team
Harry the hirer productions team
The Pim Group
Maritimo

When

2017

Where

Flemington Racecourse, Melbourne

The brief

The Birdcage houses approximately 30 marquees ranging from luxe to extraordinary. Every year is more phenomenal, more sensational and more spectacular than the last.

For 2017, boutique agency The Pim Group developed a concept and design to place GH Mumm front and centre as the celebration champagne. To install a 30-tonne yacht in front of their marquee. Step in Harry's Custom Build.

The project

The Harry the hirer custom team worked tirelessly with The Pim Group to build and create their yacht concept.

We resolved engineering challenges, and ensured that at all stages the project was innovative and considered.

The customs team comprise project managers, industrial designers, 3D visualisation and rendering experts and detailed draftsmen who are supported by cabinetmakers and carpenters. All skills were pooled for this project.

Maritimo was also involved – the company was responsible for setting the boat in a steel cradle to keep it secure.

All in all, the unconventional venture took 12 months to deliver.

Conclusion

Our customs team is passionate and proud of their work and perhaps that is because they acknowledge that they are lucky enough to create unforgettable experiences in the most beautiful marquees at one of the most exciting event destinations on the planet. They are already looking forward to spring racing carnival 2018... what will they build ?

Talented team of professionals

Talented team of professionals

No job is too small, big or outrageous for our custom design & build department.

Meet the Custom design & build team

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