The brief
To launch our swish new website design, navigation and features to the delegates at the annual AIME (Asia-Pacific Incentives and Meetings Expo) Exhibition at the Melbourne Convention and Exhibition Centre. A fresh new look was needed - still true to the Harry's brand, but amplified so the custom stand would 'stand out' from the crowd. The world's best meeting and conference organisers were going to be in attendance, so something special needed to be created!